PARTNERSHIP

Become a sponsor

Back the UK2WestAfrica Adventure Challenge and Ride Safe Africa Initiative. Explore the packages, audience, and media reach below — then tell us about your company and we'll follow up personally.

Expedition Dashboard

Live expedition snapshot

Real-time numbers, updated automatically as new riders register.

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Live rider registrations
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Motorcycles registered
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Countries represented
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Rider nationalities

Rider nationalities map

Nationalities will appear here as riders register.

Top countries leaderboard

Leaderboard will populate as riders register.

Registrations timeline

0 registrations in the last 30 days

Timeline activates as new riders register.

Sponsorship Packages

Choose how you want to partner

Title Partner

Limited to ONE sponsor
Investment: Custom Proposal
  • Naming rights
  • Largest logo placement
  • Motorcycle branding
  • Rider clothing
  • Documentary feature
  • Website homepage
  • Press releases
  • Media interviews
  • Social media integration
  • Exhibition rights
  • Product testing
  • VIP invitations
  • Speaking opportunities
  • African market activation support

Gold Partner

Motorcycle manufacturers · Tyres · Navigation · Fuel · Insurance · Apparel
Investment: By discussion
  • Premium logo placement
  • Website feature
  • Documentary credits
  • Expedition photography
  • Social campaigns
  • Exhibition branding
  • Product reviews
  • Rider interviews

Silver Partner

Regional businesses · Tourism boards · Hotels · Equipment suppliers
Investment: By discussion
  • Website listing
  • Expedition updates
  • Social media mentions
  • Sponsor wall
  • Digital certificate

Community Partner

Local businesses · Motorcycle clubs · Dealerships · Small companies
Investment: From £250
  • Logo on partner page
  • Social recognition
  • Certificate of appreciation
Why Partner With Us

What UK2WestAfrica offers partners

International brand exposure
Product testing in real expedition conditions
Professional documentary production
Social media campaigns
Photography rights
Brand storytelling
CSR opportunities
Direct engagement with African markets
Audience Statistics

Reach that grows with every rider

Rider counts update automatically as new registrations come in.

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Registered riders
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Countries represented
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Sponsor enquiries
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Expedition countries
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KM route
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Days on the road
Media Reach

Where your brand shows up

BEFORE · Now → May 2027
  • Press releases & launch coverage
  • Website live tracker build-up
  • Social announcements
  • Podcast & magazine features
DURING · June 2027
  • Daily social updates from the road
  • Drone footage & rider dispatches
  • Live location tracker
  • TV & news moments across 8 countries
AFTER · Late 2027
  • Professional documentary film
  • YouTube expedition series
  • Post-expedition press tour
  • Sponsor impact & ROI report
Documentary filmYouTube seriesDaily socialWebsite live trackerDrone footagePress releasesAdventure magazinesMotorcycle pressPodcastsTV opportunitiesInternational news
Rider Demographics

Who's riding to West Africa

Countries represented

Data coming as riders register

Age groups

Data coming as riders register

Gender split

Data coming as riders register

Motorcycle brands

Data coming as riders register

Riding experience

Data coming as riders register

Off-road experience

Data coming as riders register

Why Africa

A market opportunity, a human story

Growing adventure tourism

West Africa is one of the fastest-growing motorcycle-tourism regions in the world.

Economic opportunity

Access an emerging market of consumers, distributors and local partners.

Cultural exchange

Meaningful storytelling across 8 nations, 5 languages and dozens of communities.

Product validation

Real-world testing across desert, rainforest, mountain and coastal terrain.

Sustainable development

Community-first activation aligned with local NGOs and tourism boards.

Road-safety leadership

Ride Safe Africa Initiative — helmets, training and awareness programmes.

Previous Expedition Experience

Project Jenny — proven track record

Solo UK → West Africa maritime expedition
Atlantic Ocean crossings
International logistics
Documentary content
Navigation challenges
Brand collaboration experience

Founder Boubacar Barry completed Project Jenny — a solo maritime voyage from the UK to Guinea aboard an 8.3m Regal Commodore — proving the resilience, planning and delivery capacity behind UK2WestAfrica. Read the founder story →

Our Partners

Categories currently open

Partner logos will appear here as contracts are signed.

Motorcycle Manufacturers
Partnership available
Tyre Manufacturers
Partnership available
Oil & Lubricants
Partnership available
GPS & Navigation
Partnership available
Safety Equipment
Partnership available
Communications
Partnership available
Logistics
Partnership available
Insurance
Partnership available
Tourism Boards
Partnership available
Charity Partners
Partnership available
Become a Partner

Start the conversation

Complete the enquiry below and our sponsorship team will reply personally, usually within 3 working days. Prefer to read the full prospectus first?

Download Sponsorship Prospectus
Together

We Can Inspire the Next Generation of Adventure

Join us in connecting continents, promoting responsible adventure, and creating a lasting legacy through the Ride Safe Africa Initiative Foundation.

Become a PartnerDownload the ProspectusContact the Sponsorship Team
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