Ride Together. Discover Together. Inspire Unity.
Official Sponsorship Prospectus 2027
Founded by Boubacar Barry — Guinean-born entrepreneur, UK resident, and creator of Project Jenny — the UK2WestAfrica Adventure Challenge unites Europe and West Africa through responsible adventure tourism.
What began as an 8.3-metre solo maritime voyage from the United Kingdom to Guinea now scales into a fully organised motorcycle expedition — bringing together riders, cultures, brands and communities across 8 countries.
Our mission is fivefold: Adventure · Tourism · Road Safety · International Cooperation · Economic Development.
A carefully staged 28-day journey blending transit stages, cultural stopovers and the 5-stage Fouta Djallon Rally finale.
Documentary distribution, press coverage across the UK, France and West Africa, and always-on social storytelling.
Real-world testing across Sahara sand, Atlas mountains, tropical rivers and Fouta Djallon terrain.
Professional documentary team, drone cinematography and daily social content owned by our media unit.
Ride Safe Africa helmet programme, school workshops and first-aid training in every host community.
Dealer development, market research and distribution introductions across Morocco, Senegal and Guinea.
Founding-partner status on the inaugural edition of a landmark trans-continental adventure.
Figures below represent projected reach and target audiences across our owned, earned and partner channels — not guaranteed outcomes.
Projected reach based on comparable expedition programmes and current audience baselines. Actual results depend on activation and market conditions.
A single global partner. Naming rights, headline branding and full documentary integration.
One official partner per category. Visibility across bikes, gear, media and community activations.
The grand finale of the expedition — a competitive 5-stage rally through Guinea's highland waterfalls, canyons and villages.
Village markets & panoramic ridgelines
Kambadaga Falls checkpoint
Doucki canyon rim camp
Colonial-era hill station
Podium & community celebration
Every kilometre we ride funds education, helmets and first-aid capability in the communities we cross.
Metrics shown are planned programme objectives for the 2027 edition. Current achievements are reported in our impact updates.
| Deliverable | Presenting | Category | Stage | Community | Supplier |
|---|---|---|---|---|---|
| Logo Placement | ★★★★★ | ★★★★ | ★★★ | ★★ | ★ |
| Website Presence | Hero | Feature | Stage page | Impact | Directory |
| Social Media | Weekly | Bi-weekly | Per stage | Monthly | Launch |
| Photography Rights | Full | Full | Stage | Impact | Limited |
| Drone Footage | Full | Full | Stage | — | — |
| Documentary | Integrated | Featured | Stage segment | Mention | Credits |
| Media Interviews | 5+ | 3 | 1 | 1 | — |
| Product Reviews | Ongoing | Standard | Stage | — | — |
| VIP Hospitality | 8 seats | 4 seats | 2 seats | 2 seats | — |
| Roadshow Access | All | Selected | Guinea | Guinea | — |
| Technical Reports | Full | Full | Stage | Impact | Summary |
Guinean-born, UK-based entrepreneur. Creator of Project Jenny — a solo 8.3m maritime expedition from the UK to Guinea — and founder of UK2WestAfrica Adventure.
Boubacar's leadership blends adventure, discipline and community. His Project Jenny voyage — across the English Channel, Bay of Biscay and the Atlantic coast of Europe and West Africa — proved that with the right preparation, ambitious ideas cross continents.
Today he leads a growing international community connecting the UK, Europe and West Africa through motorcycles, marine adventures and the Ride Safe Africa Initiative.
Adventure creates stories. Partnerships create legacies. Join us in shaping the future of adventure, road safety and international collaboration.
UK2WestAfrica · Company No. 17303823
